Packaging design

When it comes to the market of consumer products, it can be very hard to break out and turn a profit. Most business analysts will tell you that there is no single factor determining whether a product will sell or not, but they are also sure to mention the importance of packaging and design. Modern people are strange creatures. We are no longer content with buying things arbitrarily as long as they match our needs and preferences. We are prone to vanity, emotion, and that is why we find the flashiest, coolest-sounding, most prestigious and unique products incredibly appealing.

There is no denying the importance of a good name, a reasonable price, a unique offer and a rational marketing strategy to a product’s success, yet we must admit that most of the purchasing decisions we make are motivated by interest in a product’s appearance – specifically its packaging and design. Of all the senses, we rely most on what we see, which makes packaging design a crucial asset to any product. With a creative design company’s help, you will be able to choose a design that best suits your personal preferences, the product’s unique traits, as well as buyers’ demands.

Coming up with an effective design for your product’s packaging is rarely fast or easy, but it helps when you have an efficient system. The first step most designers take in this process is known as visual benchmarketing. This is essentially a preparatory analysis of the market’s hits and misses, focused on finding and analyzing competing products’ weak and strong points in terms of packaging design. The next stage of the packaging development process is also preparatory, and is concerned with determining the product’s target buyers, sales methods, merchandising technologies and modifying the design to fit these parameters. The third stage is the basic design process. At this time, sketches, colors, logos and other visual elements are developed. Only after these stylistic and analytical points are applied can the packaging finally be produced.

There are a great number of other factors to take into attention, such as the packaging material, weight, shape, volume, etc. Fortunately, most respectable design companies go through a large number of orders and therefore have much experience in dealing with all kinds of packaging design. If you choose to put your trust and business in a design company’s hands, you will be consulted with about your vision of the packaging and will have creative input in every stage of the process, though most of the work will be done for you.